50 Cent G-unit Shoes

50 Cent G-Unit G6 Sneakers by Reebok

On November 11th, hundreds of fans waited eagerly outside Foot Locker, Reebok concept stores and urban independents worldwide to get their hands on 50 Cent's first sneaker, "G6," from the "G-Unit Collection by Rbk." The tightly allocated G-6 flew off shelves in key global markets such as New York, Philadelphia and London and sold out completely on www.reebok.com in one day. Marking one of the best liquidations of a debut Reebok shoe, the G6 has a suggested retail price of eighty dollars and "fifty cents." Fifty cents of the proceeds of each pair sold will be donated to charitable causes supported by 50 Cent.

Recently voted MTV VMA 's "Best New Artist in a Video" and Vibe Award's "Artist of the Year," 50 Cent is only the second hip-hop artist to join Reebok's "Sounds and Rhythm of Sport" Rbk marketing platform. An unprecedented marketing initiative that represents the dynamic fusion of sports and music, "Sounds and Rhythm of Sport" reached new heights with the signing of 50 Cent, rap's hottest icon.

"Reebok is thrilled with the early buzz the G6 has generated," said Micky Pant, Reebok's chief marketing officer. "50 Cent has earned his reputation as the hottest MC right now and young people want to sport the shoe he is wearing."

On December 23rd, the next shoe from the "G-Unit Collection by Rbk," the black/royal G6, will launch for men for a suggested retail price of $80.50. This style will also be available for grade school boys. In February, a white/pink G6 will be available for women for a suggested retail price of $80.50. The shoe will also be available for girls in sizes ranging from pre-school to crib age. Also in February, a white/ice G6 will be available for men for a suggested retail price of $80.50. The shoe will also be available for boys in sizes ranging from grade school to crib age.

On December 23rd, the next shoe from the "G-Unit Collection by Rbk," the black/royal G6, will launch for men for a suggested retail price of $80.50. This style will also be available for grade school boys. In February, a white/pink G6 will be available for women for a suggested retail price of $80.50. The shoe will also be available for girls in sizes ranging from pre-school to crib age. Also in February, a white/ice G6 will be available for men for a suggested retail price of $80.50. The shoe will also be available for boys in sizes ranging from grade school to crib age.

Reebok is supporting the upcoming G6 launches by generating a cool underground buzz with core urban tastemakers nationwide. Crucial to the grassroots efforts will be a "Rbk Street Squad" comprised of the same team members responsible for the tremendous viral success of 50 Cent's debut album "Get Rich or Die Tryin'." The "Rbk Street Squad" will hype the new G6 styles with posters, postcards and flyers depicting 50 Cent and his G6 shoe in key national cities in high traffic areas such as barbershops, hair salons, nightclubs, clothing stores and restaurants. The visibility of the new G6 colorways at these lifestyle locations will help Reebok connect with core consumers in a more intimate setting.

50 Cent is also extremely involved in promoting his "G-Unit Collection by Rbk." He wears the shoes on tour, in his videos and in television appearances.

Born Curtis Jackson, the Jamaica, Queens, New York native has long been recognized as one of the underground's best MCs. His debut album, "Get Rich or Die Tryin'," " launched at No. 1 on the charts this past February and his two hot singles, "21 Questions" and "In Da Club," were ranked No. 1 and No. 9 respectively on the Billboard chart. 50 Cent becomes only the second non-athlete to have a signature athletic footwear collection. Earlier this year, Jay-Z and Reebok formed an unprecedented partnership which includes the design and marketing of the "S. Carter Collection by Rbk," which launched at retail on April 18, 2003. Reebok's Rbk collection is street-inspired and designed for young men and women who want the style of their gear to reflect the attitude of their life.

Reebok International Ltd. (NYSE:RBK), headquartered in Canton, MA., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport and Greg Norman brands and footwear under the Polo Ralph Lauren brand. Sales for 2002 totaled approximately $3.1 billion. Reebok can be accessed on the World Wide Web at www.reebok.com.

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